Sky Innovation Centre
Brand First Headquarters
Context
A new headquarters on the Sky campus designed
for innovation. A home for the senior leadership and
product design team who were shortly unveiling
their latest innovation, Sky Glass.
Challenge
To make the new building feel like the headquarters
of Sky Glass through brand activations which
immersed, informed and inspired staff and visitors.
Hello Sky
Sky Glass integrated the latest in voice activation,
to hero this, and welcome people to the building
we used the voice command “Hello Sky” to create
an anamorphic sculptural installation.
A billion colours
The screen quality delivered over a billion colours.
To represent this a modern light installation set over
2000 crystal spheres on a 16:9 grid. Programmed
to reflect the natural rhythm of a working day,
animations ranged from welcoming, to calming
and energy boosting.
There’s just layers and layers and layers of thought that has gone into everything. Those tiny little things make such a difference.
Dino Burbidge
Sky Innovation Coach
Sonic Boom
Dolby Atmos spatial sound is built into Sky Glass.
The sound pod emphasised every sound using
wraparound LEDs to visual the sound of sports
and entertainment with custom built demos.
Sky inside
An exploded display allows people to see what’s
under the hood whilst a bespoke reel details each
part and their benefit. The vitrine is crafted from
the same materials as the TV itself.
5 Sky Glass TVs, 1 of each colour,
create a connected digital canvas.
An interactive RFID experience enables
people to play with the materials of the
TV and see it in a lounge they can style.
A feature wall designed to celebrate
partnership and Sky’s ambition to be
the best platform for all content.
A place to demo Sky Glass designed to
echo the UI experience through the use
of colour in furniture, props and displays.
A voice activated light installation with
14 presets that change the atmosphere
and/or represent a Sky channel brand.
Pixel wall
Created for the product team, rotating
spheres act as a playful message board
for inspiration, messages, icons and more.
