One by One is a collective of diverse thinkers and makers,
led by two female directors. We curate teams one by one
– carefully selecting the right skills for each project.
Hello, I’m Ami
Born in Papua New Guinea to a fine artist and
sculptor, creativity shaped my world from the
start. After a brief chapter at Northern School of
Contemporary Dance, I turned to graphic design
– drawn to the power of design to solve problems.
I trained at Pentagram, building an exacting
foundation across brand, packaging, exhibition
and editorial design. Working with David Hillman,
Vince Frost in Sydney and later at Interbrand
sharpened how I lead and sell ideas – using
storytelling to bring clarity and alignment.
Back in London, as Design Director at Fitch,
I led multidisciplinary teams across 2D and 3D –
bringing brand, environment and experience
into one cohesive vision. Moving into freelance,
I worked with brands including Apple, M&S and
Sky, deepening my expertise in retail at scale.
Across every stage of my career, one belief has
remained constant: the ‘why’ matters more than
the ‘what’. When intent is clear, design becomes
purposeful, aligned and impactful – not just
visually compelling.
Hello, I’m Jemma
The turn it into reality part of the partnership.
20 years of event and project management
experience for some of the best in the business.
Drawing on my groundings as a solicitor
at Freshfields, and the subsequent experiences
gained through managing logistics for an NGO
in Namibia, and a thriving hospitality business
in rural South Africa – anything is possible.
Whilst the creative is the bedrock on which
everything at One by One is based, without
solid knowledge on how we can deliver the
end product it’s just imaginings on a page.
Our collaboration is not only with our clients
but with our specialist delivery partners,
working together to push boundaries. We learn
with each new project and use this experience
to inform us in the next.
